Nikon has maintained an unwavering commitment to the study of light with the corporate philosophy, “Trustworthiness and Creativity”. But today, as we become ever more global, what is the true value that we have to offer? To answer this all-important question, in 2007, we enacted “Our Aspirations — Meeting needs. Exceeding expectations.” as the new vision to create a new Nikon.

The role of Nikon within society is to provide the support people need to realize their dreams. In order to successfully carry out this mission, we must constantly strive for technical innovation, and remain a corporation driven by energy and passion. Our brand symbol accurately represents this ambitious goal.

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